Investing $500 million, the boardwalk resort has been completely reimagined from its former days as the Taj Mahal. 'It's not about, 'Come in, hit a buffet, play $50 on slot machines and then go home.' That's not what we're about.' “This is an entertainment facility, not just a casino,' Allen told reporters. The day after it opens, Bruce Springsteen's drummer Max Weinberg will perform in the Hard Rock Cafe associated with the property. With a goal of more than 300 nights of live entertainment in its first year, the lineup already includes: Blake Shelton, Florida Georgia Line, Toby Keith, Third Eye Blind, Steely Dan, and Counting Crows. The grand opening of Hard Rock Hotel & Casino Atlantic City, officially scheduled for June 28, “will set the tone for a new era,” said Hard Rock International Chairman and CEO Jim Allen.ĭuring a press event at the Hard Rock Cafe in Times Square on Wednesday, Allen also revealed a music lineup of more than 50 shows and events slated to take the stage at one of Hard Rock’s two music venues: the 7,000-seat Hard Rock Live at the Etess Arena and a smaller, 2,000-seat venue.